MCO Hits 250-Screen Milestone Across Australia, Unveils Next Chapter of Growth Focused on NSW Expansion

Multicultural Outdoor Media (MCO), Australia’s only digital out-of-home network dedicated to multicultural communities, has officially surpassed a major milestone with the activation of its 250th digital screen.

This achievement marks a significant chapter in MCO’s rapid national growth, solidifying its position as the market leader in connecting brands with high-value, diverse audiences. Strategically placed within hyper-local Chinese, Indian, Vietnamese, and Arabic retail environments, MCO’s network delivers targeted, in-language content directly to consumers where they shop, gather, and connect with their cultural roots.

Building on this nationwide momentum, MCO has announced that the next phase of its aggressive expansion strategy will continue to scale its footprint nationally in key locations across New South Wales, Victoria, Queensland, South Australia, and Western Australia.

Connecting Communities at Scale

With over 21% of Australians speaking a language other than English at home, and nearly half the population (48%) having a parent born overseas, MCO offers advertisers an unparalleled gateway to an audience that drives 80% of urban population growth. The 250-screen milestone means brands can now scale their multicultural campaigns with guaranteed relevance, moving past simple translation to true cultural integration.

"Hitting 250 screens is a powerful validation that Australia’s media landscape is fundamentally changing," said Ronnie Navani, CEO and Founder of MCO. "For too long, multicultural marketing was treated as a box-ticking exercise or a basic translation chore. At MCO, we’ve built a network that treats these high-growth communities with the commercial and cultural respect they deserve. This next chapter, particularly our aggressive push into NSW, is about scaling that impact and giving brands the exact infrastructure they need to show up authentically right in the heart of the community."

Accelerating the NSW Footprint

The next phase of MCO’s expansion focuses on deepening its network across high-footfall Chinese, Indian, Vietnamese, and Arabic grocery hubs. By placing state-of-the-art digital screens inside trusted community environments, MCO provides sectors like retail, finance, property and FMCG with a direct route to the audiences driving 80% of Australia's urban population growth.

As MCO scales toward its next milestone, the network remains committed to its core guiding principle: bringing the Connecting Communities story to life.

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About Multicultural Outdoor Media (MCO)

Multicultural Outdoor Media (MCO) is Australia’s only Digital Out-of-Home (DOOH) network hyper-focused on multicultural retail environments. Operating across major Australian cities, MCO connects brands and government with Chinese, Indian, Vietnamese, and Arabic communities through strategically placed in-store digital screens. MCO enables brands to deliver authentic, in-language, and culturally nuanced campaigns that drive deep trust and proven commercial growth.

For more information, visit mcomedia.com.au

For media enquiries, reach out to Nicolette Briscoe at info@moonshotmarketing.com.au

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